Call tracking for agencies

Most clients want lots of lead at the lowest cost. But leads alone can be a vanity metric, and leads that don’t convert are a waste of money and time.

You need both quality leads and a quality sales process to increase ROI. Analytics data is very valuable but it does not join together the online and offline customer journey to their phone calls. That’s where call tracking comes in. Often the sales process is handled in the clients’ team and things can go wrong without you knowing.

With call tracking data you can see which channels, keywords, creative, and campaigns generate interest and intent. Call tracking goes even further to identify the missed, fumbled, and dropped leads that would otherwise be classified as poor leads and a waste of time. These leads are lost before they get into the CRM or lead management system. The Calltracks system will send alerts based upon key criteria and give your clients’ sales team the chance to recycle the lead before it’s too late.

While an agency can boost lead volumes, generating more sales or reducing marketing costs will improve ROI.

ROI should be based upon sales. Call tracking data will enable you to see which channels drive the leads and more importantly, which channels and creative, drive the buyers.

Armed with this data you can review each customers’ journey and understand which marketing interactions move them further down the sales funnel and where the roadblocks are.

Optimise the marketing activities by removing the things that are not working and doing more of the good things that the buyers like.

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