Record
Keep the conversation, not just the call count.
Calltracks / call tracking
Make more of the right callers.
Calltracks is call tracking and attribution for the whole customer journey. It measures every call and where it came from, across every channel a customer might dial.
Book a conversation →Call tracking, measurement and attribution
The call is part of the journey. Measure it like one.
Marketing has always had a blind spot. A customer searches, sees an advert, compares the options, then rings. The call is often the moment the sale begins. It should not be the point where the evidence ends.
Calltracks turns every dialled number into a source of truth. The result is one connected, enriched picture of the conversation and what made it happen.
Calltracks is the record. It proves the calls happened and captures what they were about. So you can ensure your spend is generating the calls you want.
01 / how it works
Every channel gets its own evidence.
Your own site uses dynamic numbers. Each visitor or session is given a number from a pool. It is recycled later, but while it is live it is keyed to the detail that matters: source, medium, keyword, page or referrer.
Everywhere else gets a static number. Auto Trader, Google Business Profile, the manufacturer site, print and radio. Whichever one rings tells you where the customer came from.
- 01Dynamic numbers for the website
- 02Static numbers for every offline and third-party source
- 03Attribution that follows the call, not a guess after it
02 / your estate
Architected for how your business actually works.
Calltracks is not a self-serve sticker on a website. We architect number pools per destination and department: sales, service, parts and locations. The calls go where they need to go. The evidence goes where it needs to go too.
Your data layer enriches the call with context such as registration, colour, days in stock and unit. It is valuable context, not the source of truth.
SALESIts own destination and number pool
SERVICEIts own destination and number pool
PARTSIts own destination and number pool
03 / what you get back
The detail to see what happened. The signal to act on it.
Transcribe and categorise
Know what the call is about and measure what matters.
Call IVR keypress
See where a call landed and what happened in the journey.
Sentiment
See where a conversation was going wrong.
Unanswered calls
Know which chances never got a conversation.
Sales and OTBs
Measure the sales and opportunities that followed.
04 / integrations
Connected properly, not through anonymous tiles.
Push what matters into the systems that own the next action. Keep the measurement where it belongs. Use the open API and realtime push when the workflow needs more than a standard connection.
Explore Calltracks integrationsGoogle Ads ADS
Google Analytics ANALYTICS
Microsoft Ads ADS
Meta ADS
Segment CDP
Keyloop AUTOMOTIVE
GForces AUTOMOTIVE
Eskimo AUTOMOTIVE
CANDDi INTELLIGENCE
Open API BUILD
Realtime push ACT
05 / and then what
Calltracks is the marketing facet of the whole picture.
Calls explain what happened after the marketing did its job. Put that alongside customer experience and business intelligence, and the same customer journey stops looking like three separate problems.