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Fuel your marketing strategy with call tracking.

Unlock the power of call attribution to reveal exactly what drives phone sales and uncover your most valuable leads with true clarity.

Why is it crucial to track calls?

If your business thrives on phone calls to deliver sales, call tracking is essential to unveil the driving force behind your inbound traffic. With Calltracks, you can see the precise triggers behind each call, giving you a comprehensive view of your customers entire online journey, through to the exact point of offline conversion.

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Optimise

Use call data to allocate your marketing spend to your most valuable channels and improve your ROI.

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Analyse

Access daily, weekly, and monthly call reports, detailing the marketing attributes that prompted each call.

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Decide

Discover what campaigns, URLs and keywords drive calls and sales, allowing for intelligent marketing decisions.

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Record

Listen back to your calls, identify issues, track performance and gauge sentiment through call transcription.

More bang for your buck.

Budget is a perpetual headache for marketers, and the pressure to generate ROI from limited investment can be daunting. However, envision being able to know precisely how much funding to allocate to each channel, ensuring maximum returns for your business — that’s the game changing advantage that Calltracks offers.

Calltracks will highlight your most valuable channels to help you spend your budget more proactively, reducing your cost per lead and propelling your revenue to new heights.

FAQ

With a little something called Dynamic Number Insertion.

DNI is a powerful and effective tool that is widely adopted by successful businesses that rely on phone-driven sales. It involves tying a unique phone number to a specific source, be it an online campaign, product page or even offline advertisements such as billboards and leaflets.

These unique numbers are then all routed to specific destinations of your choosing. The purpose of the unique number is track and attribute the amount of calls to that specific advertisement.

Once the calls start coming in, that data is then pushed into the Calltracks platform and integrated with your analytics page so you can view all of your data in one place — helping you make informed marketing decisions.

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Calltracks stands out as the most cost-effective call tracking solution available.

Our pricing plans are customised to fit the unique requirements of each business. There are many variables that determine the cost of call tracking. It is entirely dependant on the size of your business, the amount of tracking numbers and functionalities your business requires in order to get the data you need from Calltracks.

Our lite package pricing is £10 per destination (monthly) at 0.02p per minute, but feel free to view our full pricing packages here

If you have any enquiries about pricing, please free to talk us on 02031999000 or book a demo.

Not at all!

Whilst it is definitely helpful to have some depth of technical knowledge for the Calltracks set-up, if you have access to Google Tag Manager, the process becomes a lot more simple for you.

All you need to do is provide us with the destination numbers you would like your tracking numbers to route to, add a small piece of Calltracks code to your website, and voila! You’re all set to start tracking calls.

Calltracks falls under first-party cookies and would sit within the specific policy of your business. We have various coding options that can adhere to any cookie policy.

Regarding data and GDPR, Calltracks operates as a sub-processor, ensuring that you, as the client, retain full control over the data we provide you with. Any data removal requests can be swiftly and efficiently managed through the Calltracks platform.

Barbuck and Calltracks are Ofcom regulated & ISO certified with IMS ISO 9001:2015 / ISO 27001:2022 accreditation.

Once Calltracks has been set up and integrated, you will receive login credentials for you and your team to access the Calltracks platform. From there, you will be able to view all of your live call data and attributes such as the web URL, keyword and marketing source that drove each individual call.

This information is collated into daily, weekly and monthly call reports, giving you the opportunity to sit down with your team and one of our account managers to evaluate what media sources and products are generating your most valuable customers.

Upon integration, this data will also be accessible on your analytics page, providing you with a single point of truth to your online/offline conversions.

You can find out more about our integrations here.

Absolutely.

One of the great things about Calltracks is it’s open API, it integrates with pretty much anything! Calltracks data will harmonise with any CRM or analytics tools your business uses seamlessly. If there are ever any technical difficulties melding our platform with your setup , our development team can swiftly resolve any issues.

Feel free to read more about our integrations here.

Of course!

Throughout your experience using Calltracks, you will be well looked after by one of our dedicated account managers. Their purpose is to help you get the most out of your call data, so if call tracking is all a bit new to you, don’t stress about being track-savvy — that’s what we’re here for.

Your account manager will meet with you on a regular basis to review your call data with you. They will help you locate areas of the business that need improvement, such as marketing output, user interface issues (desktop/mobile), roadblocks and more.

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