Make more sales from your leads
Call tracking data will help you achieve more with less.
Most companies will only speak to about half of the phone leads they generate. That’s wasting a lot of marketing resource and frustrating potential customers too. Calltracks will help pinpoint your in-market ‘Quality Leads’ (enabling you to match their online journeys to their phone calls) and ensure that no valuable phone lead is lost, missed, or fumbled. Sadly, too many good leads get lost and are never entered into the CRM so never get counted.
Calltracks starts at £249 per month including 1,500 minutes of calls.* All prices exclude VAT.
Choose from one of the options below of talk to us if you have special requirements.
Consider the benefits of call tracking
If your customers call you to make an enquiry or make a sale, you need Calltracks to get the full picture for marketing, sales, and operations. Analytics alone are not enough, with call tracking you can match the online activity to your phone calls and see the complete customer journeys.
Optimise marketing campaigns
See which keywords and channels (including offline) deliver the sales. Adjust budgets to do more of the things that convert.
Make the tough decisions
Get the insights and facts you need to make the tough business decisions about processes, channels, and partners.
Improve CX and increase conversion
Remove obstacles from your website that block conversion. Give insights to your sales team of what each customer needs to optimise all call outcomes.
What happens when your phones ring?
65% of buyers choose the phone not forms or chat. Only 1 in 4 calls get answered properly.
Customers will not call back, but Calltracks will help identify those lost, missed, or fumbled calls.
Call recording – in and out
Get more customer insights and highlight potential problems. Listen to recordings, or set up call analytics to track performance and sentiment.
Smarter customer conversations
Instantly see what your customers want and where they are in the funnel. Prioritise the ‘Quality Leads’ and increase efficiency.
Quickly recycle the missed calls
Calls unanswered for an hour are 80% less likely to convert. Calltracks will send an alert so you can act quickly to revive the sale.
Customisable dashboards and custom reports so you can easily dig into the data you want. Data exports or integrations into your other systems.
What people think…
Calltracks dynamic call tracking provided real time data to help Julian and the Paid Media team to optimise their campaigns. Julian said, “Calltracks made it incredibly easy to implement call tracking ahead of clearing. We were able to utilise all of the data on the day to optimise our advertising campaigns live and ensure advertising and application targets were met”.
“University of Chester hit its target of 350 applicants by 4 p.m. on the day of clearing, which is amazing. It was such a different experience”. “We have worked with other call tracking providers, but Calltracks just made the whole thing really simple and painless.
“We optimise advertising spend based upon the highest-performing ads and campaigns, so we were able to adjust online bids on the fly and were delighted to achieve the highest number of applications. We use 40+ tactics to reach students. Social, including LinkedIn likes, are just part of what we do for the Universities, and we can track each channel with call tracking.”
Julian said, “A big thanks to the Calltracks team. From initial discussions, implementation, and follow-up, it has been simple, professional, and efficient. We are now looking at ways to beat the performance next time and provide additional tech enhancements for the students with Calltracks”.
Call Tracking FAQs
Call tracking software provides businesses with a way to understand which online marketing channels are encouraging potential customers to ring up. Each marketing channel is assigned a unique phone number. If the customer rings up, the business can then determine which channel instigated the call.
Call tracking enables advertisers to work out exactly which media are making the phones ring, and more importantly, which media sends the buyers. You can track all your media partners and sources: Search, PPC, promotions, social, offline advertising, and use call tracking to track and improve organic SEO keywords. It removes the guesswork and stops advertisers relying on data provided by media owners.
Call tracking software will record phone calls so they can be graded (for training purposes). Our system can provide operators with real-time information about the webpage (or advert) the caller is responding to and link with CRM data to provide information at the start of the call that ensures the very best outcome and customer experience.
Missed or lost opportunity alters pickup fumbled or lost calls (including unanswered calls). Customer needs can be identified by their online journey so that the opportunities can be identified in amongst a number of calls. All this makes the customer phone call far more productive and provides training and support for operators/sales teams.
Call tracking is valuable for business and customers, too. In many markets only 1 in 4 calls are adequately answered and unanswered calls could contribute to even worse ratios.
Unique telephone numbers are provided to each touchpoint online (and offline), allowing the business to determine which marketing channel influenced the prospect to call. The business can then match their number with this source.
Calls to individual numbers are tracked using analytics tools (and often recorded). Each subsequent call from the same customer is tracked to show the route they took from your advertising to the website and to ultimately make a call.
The calls are tracked in real-time and data is added to Google Analytics with call tracking providers using their own dashboards, which brings all of the call data together. Call tracking systems typically record all phone calls, provide data by campaign, or other sources, and track customer interactions to fully understand the user journey (tracking form fills or other events including social).
There are plenty of benefits to call tracking. It enables businesses to determine which online marketing channels are generating leads via the phone. Underperforming pages can then be detected and improved. By indicating high performing channels, ROI can be improved by investing in the right places. You don’t just want to track leads but see which ones turn into sales. While you may like to see a lot of leads from a channel but what’s the point if they don’t convert?
Call tracking will effectively engage both parts of the sales journey – what makes the phone ring, and what happens in the business when the phone rings. This provides a clear picture of which media is generating the best sales leads (to accurately calculate ROI) and align media investment.
It provides you with accurate comparison data. This can help you in negotiations with third-party media owners and improves organic keywords traffic. The data helps to identify and clear any ‘obstacles’ on a website and thereby improve conversion and reduce bounce rates.
The software provides a real customer view of what happens when they call a business. Call recording is an integral part of any service but smart new programmes from some call tracking providers can be added to find lost and fumbled calls before it’s too late (revive unanswered or dead leads).
Overall, call tracking enables a business to reduce marketing and sales wastage, helping you to focus on converting the most valuable leads. Squeezing more return out of the current investment is valuable for any business.
Call tracking metrics are the data that can be collected by call tracking software. This data includes the number of phone call leads generated by particular online marketing channels, phone call durations, callers’ locations, the time of day, and the qualified lead rating assigned to a caller.
The metrics are at a very granular level and enable the advertiser to monitor and manage their marketing effort with a great degree of accuracy and detail. Tracking goes down to keyword level attribution which means that it’s easy to see which media is generating the leads and sales
Call analytics collect, analyse, and report phone call data. The term refers to a range of processes, from tracking which marketing channel resulted in a call to recording the calls themselves. Users can also rate which leads are qualified and view call duration, time of day, and location.
Outbound calls can be tracked to give a complete picture of the customer interactions and help identify any issues with the process or the operator. More recent systems provide the operator with real-time customer history and journey information to speed up the sales process. Calltracks provide the latest systems, which pinpoint what webpage the customer is viewing when they are on the call.
Call analytics does also refer to systems that automatically transcribe any call recordings and highlight any key good or bad words or phrases. This is really valuable for training purposes and to provide information on standard issues, obstacles, or customer sentiment. At Calltracks we have partnered with the best service in the UK to provide accurate and insightful data.
Call recording refers to the process of recording phone conversations between a representative of a business and a customer. This includes both inbound and outbound calls. Within the Calltracks system, a call recording is associated with the webpage or ad that the customer visited before ringing up.
Many organisations have hundreds of call recordings each day. As a result, it’s essential that these are managed effectively, and that the urgent and most valuable calls are handled quickly. Call recordings can be used for training (to improve call handling and customer engagement) or marketing purposes. Listening to a number of customer calls will give a flavour of market conditions and customers concerns.
Identifying and actioning lost enquiries helps increase sales conversion and reduce marketing investment. Calls need to be actioned as soon as possible and certainly within a couple of hours otherwise they become much more difficult to convert.
To create a call extension in Ads, navigate to the ‘Ad Extensions’ tab and select ‘Call Extensions’ in the drop-down menu. From here, click the ‘+Extension’ button and the ‘+New Phone Number’ button. Using a Google forwarding number enables calls to be tracked as goals in Google Analytics.