Google Analytics 4 (GA4)

Everyone in the world is coming to terms with GA4, after UA. It is now a reality but with a lot of last minute tweaks and changes. It will take some time to get used to everything and know how to be sure the data is there and robust.

Calltracks can put data into GA4 and take data out too.
Talk to Calltracks and we'll steer you through the uncertainty and help you get the correct reports.


Phone calls in Google Analytics 4

Our Google Analytics call tracking integration allows you to see phone calls and associated sales data in your analytics reports.

Now you can see how phone calls compliment ‘online’ conversions such as form fills, e-commerce transactions, and other custom events.

Alongside being able set-up phone calls as a ‘goal’, with your analytics integration there is the added ability to integrate offline sales generated from your phone calls, either from customers who purchase while on the phone, or for customers who later purchase – even if this is from a physical location. This data can be fed in automatically with no additional input or work from the call handler as the data comes straight from your CRM system(s).


Advanced call tracking

As the phone call record and sales data is tied to the online activity, this offers the most advanced level of call tracking – allowing you to understand the complete picture from initial visit right the way through to sale. This includes understanding how search queries get refined throughout the buying cycle and the role each channel and different devices play in assisting your conversions and your sales.

If you are displaying more than one number, for example showing a different number for new versus existing customers, these can also be tracked and reported on separately or together.

How it Works

The main difference between the Universal Analytics and Google Analytics 4 (GA4) is the emphasis to a user-centric approach by utilising customisable events to comprehensively track user actions, interactions, and conversions across websites, apps, and various digital platforms. GA4’s event-centric model enables more flexible and detailed tracking, while also incorporating machine learning for predictive insights and providing a unified view of user journeys across different touch points.” In a nutshell you can track what you want in the way you want.

Calltracks will associate phone calls to the online activity that created it. Similarly if a sale is then made from the phone call the associated transactional data can also be included if you are running our Sales linking product

Additional information that Calltracks capture can also be added via custom dimensions and custom metrics. These could include your product details. Product type, colour, cost, stock ID, the list is endless.

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Tell us about your issues and we’ll give some examples of how Calltracks technology has helped other clients. We are keen to integrate with your other systems and find ways to make life simpler for you.

Are you ready to try Calltracks?

With over 50% of leads being lost, missed, or fumbled it’s important to pinpoint the quality leads and speak to them first – before anyone else can. Calltracks data will help find the ready-to-busy customers and help you win the business.