About Us

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Barbuck - we provide practical solutions to tough business problems

At Barbuck and we work with clients to help them achieve more. Calltracks was set up over 16 years ago by Stuart Buckley who was looking for a product to manage his marketing spend to optimise sales and ROI. He built Calltracks as nothing suitable existed.

While most companies work hard to generate leads, the real challenge is to pinpoint the best leads and speak to them fast, before your competitors. Lead management systems are helpful, however they only track the leads that are reported. We know that up to 50% of leads are dropped, fumbled, or missed and the majority never get recorded in the CRM.

We give clients the data they need to pinpoint they best ‘Quality Leads’ and connect their calls to the customers’ online browsing history. This will improve your conversations with customers and increase conversion. It’s vital for any business to manage their marketing expenditure and that’s again where Calltracks helps by providing the data that means you tracks sales, not just leads. There is no point driving more leads if they don’t convert and Calltracks will give you data you need.

Being quick to engage with new customers will win the business and that’s where TalkingForms will help. It is headless technology that makes sure your sales team speak instantly to your important customers. Let us show you how it works.

Barbuck is committed to helping our customers to win more business by focusing their effort on finding their best leads and making sure your team speak to them fast. Turbocharging your sales process and helping you guard your leads. We are keen to share our knowledge and experience with you.



Calltracks has been actively helping clients increase leads and conversions for approaching two decades.

The innovative Calltracks technology was created to link sales to phone calls. This enabled users to see which marketing channels were generating leads, and more importantly, which channels were creating the sales. The software has been continuously upgraded and updated to help ensure you stay ahead of the competition and cope with the demands of the digital landscape, whilst still retaining the critical functionality of understanding where you calls come from and which ones convert to profitable sales.

One of our most recent integrations allows Universal Analytics and GA4 users to get even more insight from their reports, including the ability to see transactions generated by phone calls as if they had been completed online via an e-commerce store.

With an extremely flexible and user-friendly interface Calltracks will give actionable insights into your marketing performance to allow you to maximise your return on investment by optimising for sales, not just conversions. Calltracks helps identify the most valuable leads so that you can make sure you speak to them first and our data can be passed (in real time) to call centre operators or sales to provide details on the user journey to help manage the call for the best outcome.

You need Calltracks to see the full customer journey and link the digital trail to the phone calls. The data is essential for sales, marketing, and operations to ensure you provide the best customer experience and remove any marketing channels that are not generating sales. Customers buying high ticket, low frequency goods and services pick up the phone to ratify their choices before buying the goods. Make sure you don’t miss these valuable calls with Calltracks.

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The team have been working in online conversion and attribution for over a decade. We now bring together our expertise from network communication, analytics, customer online buying journey, UX, and sales team practices. Technology continues to have a major impact on how we shop, but human interaction is essential to close any big deal.

Customers are happy to research online, but they want to speak to someone (a real person who can answer a few simple questions) before they part with their hard-earned cash. At Barbuck we have adopted the phrase Instant Communication. We know the power of connecting buyers and sellers at the optimum stage in the buying journey. Instant communication is a simple concept and at Barbuck we are developing a powerful range of tools that make it a reality.

What people think…

Calltracks dynamic call tracking provided real time data to help Julian and the Paid Media team to optimise their campaigns. Julian said, “Calltracks made it incredibly easy to implement call tracking ahead of clearing. We were able to utilise all of the data on the day to optimise our advertising campaigns live and ensure advertising and application targets were met”.

“University of Chester hit its target of 350 applicants by 4 p.m. on the day of clearing, which is amazing. It was such a different experience”. “We have worked with other call tracking providers, but Calltracks just made the whole thing really simple and painless.

“We optimise advertising spend based upon the highest-performing ads and campaigns, so we were able to adjust online bids on the fly and were delighted to achieve the highest number of applications. We use 40+ tactics to reach students. Social, including LinkedIn likes, are just part of what we do for the Universities, and we can track each channel with call tracking.”

Final word
Julian said, “A big thanks to the Calltracks team. From initial discussions, implementation, and follow-up, it has been simple, professional, and efficient. We are now looking at ways to beat the performance next time and provide additional tech enhancements for the students with Calltracks”.

Julian Pareja, Head of Conversion Solutions at Akero