Call Tracking

Call tracking is an indispensable tool for businesses that rely on phone calls to drive sales, it enables you to capture customer journey data behind calls, both online and offline.

This works by assigning unique (dynamic) phone numbers to each individual web visit and marketing channel so you know exactly where your leads are coming from, and where they’re not.

By tracking your calls, you can see what marketing sources, campaigns and keywords drive customer calls, what activity converts them into sales, but more importantly, what activity is losing them.

No, click-to-call only tells you when the call button was clicked, not the journey before the call, or what happened after. Clicks are restricted to mobile only, so you can’t track calls from a landline or manual dialling.

Call tracking will tell you if the call connected, the length of the call, exactly what was discussed, if it was converted to sale, the value of the sale, if it was missed or lost, and if the activity was logged in on the CRM or not — showing you exactly where you’re losing valuable leads.

Most digital marketing platforms such as Google Analytics are limited to online conversion data, skewing your ability to determine a true ROI from your marketing spend — this is where Calltracks steps in.

Calltracks will provide a comprehensive overview of what marketing channels, keywords and URLs are prompting your customers to pick up the phone.

With Calltracks Call Reports, you can obtain a comprehensive overview of the number of calls generated from each web page and marketing channel, and with Sales Linking, you can even track the revenue generated from each.

Providing clear visibility into where your marketing budget delivers the most impact.