# Barbuck: full guide

Barbuck is communication and business intelligence technology. It is basket abandonment for phone calls: Barbuck shows what is being lost in calls, forms and handovers, what was paid to get it and how to save it while there is still time to act.

## Home

Every week, sales disappear without a trace. The problem is not sales leads. The problem is visibility. Calls happen. Forms come in. Sales do not follow. Barbuck shows what is happening.

One client found 47 sales calls in a single week that never reached their CRM.

## Calltracks

Calltracks is Barbuck's call tracking and attribution product. It measures every call and where it came from, across every channel a customer might dial. It connects marketing measurement, call tracking and attribution so a business can see which marketing made the phone ring and what happened next.

## Salesforce via Get Auto 360

Calltracks connects natively with Get Auto 360. Get Auto 360 carries Calltracks call data, category, transcript, source, location and vehicle context into Salesforce customer and opportunity records.

This lets a team see the call behind an opportunity, including whether it started with a first-time sales call. Website data-layer information can create a vehicle call log, showing who called about a specific car.

## TalkingForms

TalkingForms is Barbuck's instant-callback product. It turns a web enquiry into an instant callback while intent is still live. A customer submits an enquiry, TalkingForms turns it into a direct call, gives the person taking it the relevant detail and supports the next conversation.

## AI Agents and Alex Bell

AI Agents is Barbuck's AI voice agent product. Alex Bell is the agent inside it. Alex Bell answers calls, handles routine questions, takes bookings and routes callers.

## Customer Experience

Customer Experience shows where the promise was broken while it can still be put right.

## Business Intelligence

Business Intelligence catches what is slipping away: the orders being lost and the enquiries going stale while there is still a chance to act.

## Voice and Messaging

Voice and Messaging provides voice, PBX and messaging on Barbuck's own telecoms infrastructure, connected to the wider customer record.

## About Barbuck

Barbuck builds communication and business intelligence technology. Its work began in call measurement. The purpose is to give people the visibility and context to recover a sale, keep a promise or solve a problem before a customer has to chase.

Barbuck is UK-based. It is ISO 9001 and ISO 27001 certified, operates its own telecoms infrastructure and has eighteen years of call measurement behind its technology. Its client base is deepest in UK automotive, but the technology is used wherever the phone is a meaningful customer entry point.

## Contact

Telephone: [+44 330 012 4507](tel:+443300124507)  
Email: [sales@barbuck.com](mailto:sales@barbuck.com)  
Contact page: https://barbuck.com/contact-us/  
Privacy policy: https://barbuck.com/privacy-policy/

## Data protection

Calltracks Limited is the controller when someone deals with Barbuck directly. Barbuck Limited owns the Barbuck brand and is not the controller for these services. Where an organisation uses Calltracks services for its own calls or website, that organisation is the controller and Calltracks Limited acts as processor on its written instructions.

Key suppliers are Barritel Ltd for telecommunications and AI infrastructure, Google for cloud hosting, storage and website analytics, and Supabase for database and application services. Client website visit data without a following call is deleted after seven days. Call recordings are retained for six months unless a client agrees another period. Full details: https://barbuck.com/privacy-policy/ and https://barbuck.com/privacy-policy.md