Data: Why it’s time to trust the facts…

The Pandemic Problem.

The world has changed immeasurably since the onset of the COVID-19 pandemic and, online, it isn’t only the way we work that has been impacted. The way we shop, move house, buy a car and more, as a result of multiple lockdowns, has forced businesses to adapt with varying levels of success.

One of the biggest problems faced by businesses is an influx of digital enquiries. Given 25% of leads never make it into any CRM system, there is a massive waste of potential custom, and worst of all, it’s completely unnecessary.

Even since the easing of the UK lockdown, as of writing, consumers are still approaching retail cautiously and whether this trend is expected to continue into the future is unpredictable. 

Uncertain times call for a business to achieve adaptability, able to respond to the changes in consumer behaviour, without taking huge losses.

 

Hybrid Retail: What CAN we expect?

One thing that we do know, is that far more people are now comfortable spending money online. Over a quarter of UK adults (28%) say they’ve been spending more online, and a third (32%) say they intend to make more use of online shopping as it becomes a preference over a necessity.

A customer, may however, go in-store to return items, dipping in and out of the online framework, making CRM data harder to gather. So what can you do to set your business up for the future of Hybrid Retail?

Trust the Facts 

Given the changes, everything you knew about marketing, and how to attract, inform and close leads, has changed. Organisations should be reviewing the new learnings from the last year and finding new ways to approach marketing.

This is where call tracking comes in – it enables companies to move away from engrained marketing prejudices to clarity, certainty and data, so they can base decisions upon facts. Call tracking provides you with vast amounts of this data to improve the efficiency of your marketing AND helps plug the gap causing lost leads as well.