Sandown Group is a leading supplier of new and used Mercedes-Benz vehicles across Surrey, Dorset, Wiltshire, and Hampshire. We had the opportunity to speak with Keith Jackman, Head of Marketing and CRM at Sandown Group, to hear his feedback on using Calltracks.
Keith has utilised Calltracks during previous roles in the auto industry, and has always valued the granular-level data that Calltracks provides compared to other services. He has expressed that the high-level functionality is exceptional, and the option to dissect the data rather than rely on ‘out of the box’ reports is invaluable to their need for in-depth analysis.
“The Calltracks system is fantastic. I receive weekly reports showing me where all my leads are coming from, so I instantly know how each channel and campaign is performing. We can then dig into the data for more insights–our marketing team use the data every day. I know I can trust the Calltracks data which makes it easier to make those important business decisions. The data joins the dots for me and removes any guesswork. The system is also invaluable for our call contact staff. Calltracks data helps us improve the experience for customers and increase our staff efficiency. Missed calls had previously been an issue of ours, but now the Calltracks platform helps us identify them and respond to each customer quickly and efficiently”
“As the market evolves and toughens, the data that Calltracks provides becomes even more valuable to us. We use it to check marketing decisions and focus our efforts on increasing conversions. It’s important to not only look at leads but to track the sales and Calltracks data is invaluable here. I want the team to spend more time in the system to help us manage the sales process. The real-time data is great, and instantly listening to call recordings is a big help for us. There is so much more that I would like to do with the data to improve customer experience and conversion rates.”
“Stuart and the team at Calltracks are great problem solvers. We really enjoy working with them. It’s a great partnership.” – Keith Jackman, Head of Marketing & CRM @ Sandown Group
