Not enough hours in the day?
What is ‘normality’ post pandemic?! Product shortages, staff shortages, and the fear of inflation combine to undermine our confidence and make us feel stressed. While consumers may be looking for help and reassurance, many businesses seem to have forgotten about the basics and use the excuse that there are just ‘Not enough hours in the day’.
A recent ‘This is Money’ news article highlighted the issue with one couple unable to make contact with British Gas for over 5 months. It is not just energy companies with the likes of British Airways, Virgin Money and Scottish Power being just a handful mentioned in the article. Unfortunately, this doesn’t only apply to customer service but with new business sales calls too. The average time it takes for a salesman to respond to a sales lead? 42 hours and as many as 50% never get called back!
Calls and communicating with customers efficiently is surely the lifeblood of any organisation and needs to be a top priority. If the customer picks up the phone to you they clearly have something they feel is important to resolve, so don’t ignore it.
Check out these facts that highlight the importance of effective communication;
Put yourself in your customers’ shoes for a moment
Would you give your business to the company that calls you back instantly to discuss your needs, or the one that takes 42 hours to reply? The market is changing and every lead needs to be followed-up quickly before they speak to your competitors.
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