Are your leads waiting for too long?
There are a few industries unlike others, where the response time to a lead enquiry can be the difference between a successful and unsuccessful business. To name a few the Automotive, the Estate Agency and the Travel Sector.
The demand for new cars is back to 2019 levels, but due to a mass reduction in production throughout the pandemic, supply is down. This means prices are up and despite this, dealerships across the UK are dealing with an influx of enquiries daily.
With a rush early in the year to beat the stamp duty deadline combined with the low interest rates and 5% deposits, Estate Agents too have been dealing with a greater demand than expected.
Finally, in the world of Travel, whilst there remains hesitancy from some to book trips, a huge amount of holiday-makers are keener than ever to spend their savings on something to look forward to.
All of these industries have become fiercely competitive over the last year, each for their own reasons directly and indirectly linked to the Covid-19 Pandemic, but ultimately, leading to the same result. A mismanagement of leads and a huge chasm of wasted potential business.
Furthermore, a Forbes Study recently showed that 71% of internet leads were wasted because the business did not respond fast enough – there is a massive amount of lead wastage which is wasting money and could be harming the reputation of businesses too.
In today’s current e-climate, impatient and demanding consumers expect instant gratification and responses from businesses. If they don’t get it, they will go elsewhere. 78% of customers give their business to the company that responds first, so you need to make sure you’re getting back to them first.
Need more stats?
Car dealers are 60-times more likely to connect with that potential buyer than a competitor that waits 24 hours. Also, car buyers who get a response within 10-minutes are 3 times more likely to visit the dealership.
Conversion rates increase by 391% when companies make a call attempt within a minute of receiving a lead.
The average lead response time is 42 hours but it’s coming down as companies are starting to realise their leakage, could be linked to their lack of speed.
So how can we tackle this?
The simple answer would be to have someone sat by the phone with a note-pad 24/7, but we all know that’s impractical. Software solutions, like TalkingForms, can not just help you bring your response time down to 30 seconds, but totally revolutionise your lead management strategy.
Our technology can take lead information from your CRM, Social Media leads, lead platforms (where you advertise your products or services), we can even generate a call from an email. Keep all your data in one place instantly and ensure none of your leads go to waste.
Integration is really simple and only takes a few minutes to do. You just need to follow a few simple steps and insert some code into your website with our help if you need.
TalkingForms’ user friendly interface makes managing your phone leads, a breeze. To get an idea of how the super-fast TalkingForms service works, DEMO it for yourself, or with others in your team, HERE.
Browse our website to find out more about TalkingForms and the many ways it can help your business!